On face value Texas looks like they schooled everyone and no doubt they controlled most of what took place but when you dig deeper into the details I'm convinced they ultimately were punked by little brother Texas A&M.
Other than pure total earnings power did they come out better from this last minute deal?
In the process....
# 1 They found out no other conference would give into their demands for total control/power
# 2 Weakened their own conference with the loss of Nebraska & Colorado
- They lost Tier 1 institutions in Nebraska and Colorado
- No title game
- For expansion they absolutely do not want to add another team from the State of Texas but may have to or be forced to by the Texas Regents
- The remaining suitors outside of Texas to add are not that great with the exception of Notre Dame; Cinncinnatti, Louisville, etc. are not exactly awe inspiring
# 3 Gave the underlings much more revenue than they needed to in order to hold the league together
# 4 Will build a personal network valued at an additional $3-5 million? Wow.... considering what they conceeded I do not see this as a win unless they can make it the league wide future network that they control.
# 5 Despite future steep penalty language for league exit the possibility still exists of losing one or more North teams in the future
# 6 The SEC will be in a position in time to renegotiate and/or start their own network which will widen the gap again between the SEC & Big 12. The Big Ten will carefully look for and add a major market or two to further revenue if need be or sell additional advertising for icing on the cake. This widens the gap over time. How much more can be squeezed from ESPN or Fox just on the basis of having UT ???
I don't know all.... I'm not seeing below the surface how Texas made out so great in this deal.
I truly think they were blindsided by A&M and the fear of opening up the Texas recruiting hotbed to A&M in the SEC.