It really is a big deal for Iowa, look at where they were just three short years ago to now...light year difference.
When you look at it, the significance around the Country may be of little, except that the people who picked Iowa to be a sleeper team are still looking like they know what they are talking about.
The OOC matters only when you lose to terrible teams and on top of it, you are the third or fourth best program in a state where there are only four D1 schools.
Iowa isn't losing to teams they shouldn't that is the point...superstar