I knew prices would be raised, and not because of basketball. The home schedule is the #1 reason. Even last year, the Arizona and Michigan games were more expensive because they were the two big home games. This year, ISU, Wisky, PSU, and OSU all come to Iowa City. Increasing those tickets by even just $10 a piece puts the overall increase at just under $6. And I think it would be fair to bet that OSU tickets will be selling for at least $70, which is about an $18 hike.
It's just how the schedule worked out, IMO. If the prices stay the same for 2011, THEN I will concede it had a great deal to do with basketball.