At the time Hayden built teams with attitudes. We always thought we would win and if we got the chance we'd run the score up to do it. It wasn't because we didn't lose or didn't respect our opponents, we just didn't give them to much respect. This was the time fans remember as the golden years. Kirk Ferentz has done things that Hayden Fry didn't achieve but Hayden fostered a swagger that we haven't seen since.
Its interesting how people want KF to have Hayden's killer instinct/step-on-the-throat mentality, but want to schedule nothing but P5 teams for non-conference.
The revisionists and delusionals might do well to read Hayden's thoughts on why we started scheduling some of these creampuffs. Hayden was the one who came in and saw our non-conference foes and said we couldn't expect to compete against these teams week-in/week-out AND be healthy for conference schedule.
They would also do well to read Hayden's thoughts on reporter's griping at his running up the score when he said nobody complained when Nebraska beat us 57-0 just a couple years before.
Like it or not, Iowa fights perception now, just as we always have. Whether it's crackdown on tailgating, non-conference schedule or close wins over nothing teams, people will always hold it against us more than they would O$U, PSU or Michigan, as well as pretty much any $EC team. And that goes for ALL the non-blue-bloods in college football.
That said, the atmosphere changed not just because of Puritan-type attitudes. As things get built out and expand (hospitals, rec centers, etc.), something has to take a hit. It appears tailgating is one of them, as is the idea that one would want to work TOWARD being a heavy hitter in a skybox rather than expecting those heavy hitters to pay for "my" tickets.
In other words, just as much has changed OFF the field as on since the "glory days".