I think turning Rutgers into a Big Ten school would significantly increase the Big Ten’s piece of the NY City TV ratings pie, and that’s a big pie, or, as the tag-along in Ghost Busters said, “That’s a big twinkie.â€
To me, a good analogy is this: I live in Seattle, but was born in Iowa, grew up in Iowa, and graduated from the U of Iowa. So, I’m a big ten guy, which is naturally the conference I prefer to watch when Iowa isn’t playing. Nonetheless, having lived in Seattle since ’95, I now am more likely to have interest in watching a Pac-10 game than, say, a Big East game, this being a Pac-10 town. I like the city, and following sports as I do, I hear a lot of the Pac-10 story lines. Therefore, the Pac-10 is the 2nd most interesting conference to me, behind the Big-Ten.
Of course, New York is extremely diverse, but right now, naturally, it’s primarily identified as a Big East city. Therefore, if I’d lived in New York instead of Seattle for the past 15 years, the Big East would probably be my 2nd favorite conference to watch, being more knowledgeable of it’s story lines than other non-Big Ten conferences. If Rutgers were added to the Big Ten, the Big Ten would increase it’s foothold in N.Y.C. The many folks in that city who went to Big Ten schools would follow the conference anyway. However, with Rutgers on board, the folks who attended schools from other conferences, over time, would have more of a reason to pay attention to the Big Ten. When a Pac-10 guy, living in N.Y.C., can choose between watching a Big Ten game vs. an SEC game, he’d probably become more likely to watch the Big Ten game than he is now.
I'm rooting for Rutgers for that reason - Revenue. That, more than any other factor, will further improve our conference's national standing. We've already got that factor rolling in our favor with the Big Ten Network. Let's capitalize even more.