I've had the same perspective, pretty much, since about 2006 ...
derKirkFer is a VERY average football coach with a risk-averse / perfect execution philosophy that results in a play-not-to-lose, oftentimes, disconnected / mistimed gameday strategy. His "developmental" mindset often interferes with his personnel decisions, further discombobulating his teams' opportunities for victory. Over the last 5 years, the devolution into derKirkFer-avis has only worsened the strategical psychosis and misuse of personnel.
By all accounts he's a good man but he's a weak advocate for Iowa football. His humility convinces him that Iowa doesn't "deserve" to be great and we all should appreciate slightly above average performance as some sort of proud, hard-working, blue collar "overachievement" because it's "Iowa".
He sells the crap out of this to the media, his "boss" and us fans (yes, indirectly, to recruits). So far, his "boss" and most of the big money keep lapping it up like a bunch of star-struck rubes.
1) What the hell else are they gonna do with all the excess cash.
2) As long as they can take Gert to a sunny locale around the Holidays and be acknowledged with a hearty handshake and slap on the back by Kirk Ferentz during a "special" event at the bowl site, all is good.
3) There are still enough W's, with enough "big" wins, to keep most of the fan base placated. Most importantly, it keeps stoking that good ol' midwestern reverse optimism and fear-based contentment, "It could be worse."
I believe there are plenty of competent coaches that could have and would have achieved the same slightly above average W / L success that Ferentz has achieved. I believe there are plenty that would have more success by simply taking care of the business of beating inferior teams, even 90% of the time.
I've wanted him gone for years. 2015 didn't change that; the last 3 games didn't change that; they reinforce it. I simply am not going to dismiss the ANNUAL ritual of losing to inferior teams when you have the talent and resources to beat the highest ranked teams. It happens because of all those derKirkFer-avis attributes described, above.
I get it. I have no say and I know he's here until he decides to leave. I try to suck it up and keep expectations in check. Unfortunately, it has meant I've had to somewhat dissociate from and get a little cynical toward Iowa football.
I still love the Hawks and always cheer for them to win; I even still attend a fair share of games. However, my passion has waned. I realize 2015 was the pinnacle and I will NOT see that combo of good fortune, low injury and easy schedule again. While there will be the occasional PSU and Michigan caliber wins, it's just not enough to offset all the NDSU, WMU, ISU, Illannoy, Indiana, Purdue and NwU level losses that occur every season.