Winning is absolutely the most important thing, but my contention is that the way the plays are called may impact the style of recruits you pick up, no?
I agree with this, however I also think it is very easy for the Iowa coaches or any other team that runs a more Pro style of O to counter with coming to Iowa will make your transition to an NFL O that much easier because you don't see any of those rinky dink spread O's in the NFL.
Look I think the type of O or D that a college team runs is at least a part of the reason why a kid would choose to come to a school, however I think it is a small part in the overall picture.