Would agree let's make them $30, and fill Kinnick.. I am long time season ticket holder, who cares if ticket prices are lower, just get it full and enjoy history.
Haven't they done something similar for a few men's BB games over the past couple years? Something like ESPN was in town, so they let all the students in free? Perhaps the Athletic Department has a precedent for such things. A couple of positives from a last-minute, surprise price reduction: 1) full stadium, 2) getting $30 for a ticket is better than it going unsold.
It seems like they have been thinking about the fans a bit more this year, maybe this could happen.