The University facilities are second to none, the tradition and fan support is as strong as anywhere(although less than the peak). Recruiting remains very strong. Riley is doing well in that regard, especially from the West coas, and winning will further help.
That said, Lincoln as a whole, isn't very good as college towns go. It's those things above that has recruits interested, along with a statewide public that views the football team as diety. They have no competition in state at all, that helps a lot.
I hate to admit it, but nebbys brand is still strong...not near what is was in the 70's to 90's, but still strong. Given the record last year, its nothing short of a great job from Riley and his staff what he is doing in recruiting.
I live in Omaha, so I get more nebby info than I want. 9 wins a year under Riley will go over a lot better than under Bo.
I still would have liked a few more down years to take some of the entitled fans down a couple more pegs.
nebby has looked solid, not great, but solid. Whereas Iowa has been just, well, bad.