You could see it on Rhule's face afterwards in the presser that this one was BAD for business. He even mentioned it himself that they had most all of their uncommited recruits in town and down on the field for this game. There's no way to recover from that IMO, especially with the laughing stock and meltdowns going on on social media right now. Hyping up your recruits and bringing them into your house to watch is a great move if you win, but if you get curb stomped by your rival and all your fans disappear in the 3rd quarter you can't talk your way out of it. How many times have there been more Iowa than nebraska fans left in that stadium? You could hear the cheers and LGH chants plain as day on TV. They've gotten beat bad at home before, but their fans usually at least stick around to the end. Hearing the boos, seeing fans head for the door, seeing Matt Rhule melt down on the sideline...baaaaaaaaaaad look and I don't think they can fix all that damage.
That post game presser was a little different. Rhule had that blank stare of someone who just got slapped in the face for the first time ever. Frost had it at one point...Riley had it....