I don't know. I have two 9 y old boys who luv athletics. As a parent, I'm saving for their college. It would be great if they got an athletic scholarship in something but the odds are against that. If they happen to get an athletic scholarship, that would be a bonus. Since saving for their college fund, I would have $$ to give them to comfortably live on. How much do you put on the parents instead of putting everything on a university who is giving your child an opportunity and free education. Some people have to help themselves, IMO. If my son was playing for a university and succeeding so much that they used his jersey, etc., wouldn't bother me a bit. If the kid's are living in "forced poverty", that is on the parents. These young men and women are getting a free education.
Now I will agree with you on a certain point and that is if they are not allowed to work secondary to NCAA rules or that their schedule just would not allow it during their sports season, perhaps they could deserve a small stipend to get by.
Again, in the end, where are the parents to save a little $$ for living expenses.