I'm not so sure. It's not like there's a mad wave of purple haired gender fluid Millennials just sitting there on the ticket wait list. The student sections of college football games are a fraction as subscribed as they were 20 years ago. Iowa's not in a great place demographically. They can cover up ticket sales with promos and stuff like Nebraska has done to preserve its "sellout streak" the past decade, but I think The Germ is gonna kill the media rights bubble and a lot of sports are going to hit the shitter. Iowa will be "okay" but in a period where we have damned near Great Depression level economic output and people slashing their cable (which is a huge source of funding for all CFB programs), losing even a couple percent of paying customers is not a good spot.
Like I said a few days ago, I might quit watching football altogether because even though I love it, it's a brutal sport and destroys these kids. And if they feel like they're being exploited, I certainly don't want to contribute to that exploitation. My old lady doesn't have a diamond for that very reason.
