Because it's his job, not researching and reporting all things Iowa sports. Others out there are more connected and informed and are more reliable and a better source for Hawkeye info. His opinion is no more informed than the average fan. Not a knock on him, the rest of us have jobs and possibly families as well that take up nearly all of our time, but some hang on every word he says, because he's a Hawkeye "hero".
Well, he does a better job covering the Hawks, and has more insightful and entertaining opinion pieces than the "full-timers" that cover Iowa sports. He, at least, isn't afraid of asking the tough questions in public. Guess that makes him the CJB of Iowa sports reporters.