shonblatt
Well-Known Member
In case some of you couldnt figure it out on your own. the World Series posted its lowest TV ratings ever.
USA TODAY
Compare that to the NBA Finals which averaged over 10 the last 2 years. the discrepancy is even larger of you look at viewers 25-54 which is the sweet spot for most marketers. Baseball is dying folks, and the NBA has replaced it as the second most popular team sport.
The NBA finals have had better ratings the past two years because Lebron was in the finals both years. The World Series had lower ratings this year because there was little national interest in a Tigers/Giants matchup.
Ratings are purely match up-driven and say little about the overall popularity of the sport as a whole. A Yankees/Cardinals World Series would have received much higher ratings.
So your logic is flawed.