olivecourt
Well-Known Member
Michael Jordan may be the best argument against this line of thinking. Jordan had many other interests besides basketball. A guy who even left the league mid-career to pursue an interest in baseball. He has a well established interest in golf. He likes to gamble. He is an entrepreneur. He did commercials for maybe more products than any athlete ever. He's involved in some kind of motor racing business now. The guy has always had multiple interests in everything under the sun it seems.
Michael Jordan's main interest was in destroying everyone in his path. That usually took place on the basketball court, but he tried it in golf, gambling, baseball, etc. There's a reason why he kept coming back to basketball and still thinks he can come back now (see his Hall of Fame speech)-- because that was the place where he was best able to annihilate people. There's also a reason why he has seemed like a pretty unhappy person ever since he retired for the final time.
The shoe contract, Space Jam, Hanes t-shirts-- all of that stuff was a sideshow, done in the off-season. If Jordan thought for one second it would get in the way of him being the best basketball player ever he would have dropped it like a hot potato. It's probably also worth pointing out that he didn't appear in a movie or try baseball until after he'd won 3 NBA championships, a gold medal, and an NCAA title. I never once heard an MJ quote about his "brand." Compare this to a guy who has never won a conference title but won't shut up about marketing himself...