Big 10 Schools 2008-2009 revenue........................................... ..........................................
School.......................Football Revenue................Athletic Department Revenue
Ohio State...................$68,196,195............... ..............$119,859,607
Penn State...................$61,767,717............... .............$95,978,243
Michigan.....................$52,246,025.......... ...................$95,193,030
Wisconsin....................$40,005,517.......... ..................$89,842,749
Iowa............................$38,896,234....... .....................$79,521,143
Michigan State.............$43,506,725..................... ........$75,624,811
Minnesota....................$25,594,942.......... ...................$70,322,992
Indiana.........................$20,836,473....... ....................$60,615,528
Purdue.........................$18,320,608........ ....................$59,919,102
Illinois..........................$25,710,645..... ......................$55,609,086
Northwestern...............$23,951,794............ .................$48,582,384
Also, Iowa has amongst the fewest number of teams to support in the Big 10. We spent roughly $28 million on football last year, second in the Big Ten.
Vs. ISU and the Big Twelve..
Big 12 Schools 2008-2009 revenue........................................... ................................
School.....................Football Revenue...............Total Athletic Department Revenue
Texas.......................$87,583,986................................$138,459,149
Oklahoma.................$42,638,431.................................$81,487,835
Nebraska................. $55,226,605............................ . ..$74,881,383
Texas A&M............... $38,358,422.............................. ..$72,886,100
Oklahoma State........................$26,536,625................................$71,805,825
Kansas...................,676,175.......................................$70,614,953
Missouri...................$24,141,873.................................$57,778,668
Colorado................. $27,827,286..................................$49,859,693
Baylor.....................$11,896,723..................................$48,545,254
Kansas State............ $21,378,813............................... .$47,399,903
Texas Tech...............$23,581,188................................$46,632,263
Iowa State...............$21,261,439.................................$45,813,189
Iowa State does not have the revenue to keep up with the big boys.