Iowa 15th in AD Revenue for 2012, but in the Red

JonDMiller

Publisher/Founder
USA Today released their annual college athletic department database info on Tuesday for the year 2012 and it was full of interesting information, as always.

Iowa ranked 15th in the nation in revenues at $97.9 million dollars. That was good for 5th in the Big Ten behind Ohio State, Michigan, Penn State and Wisconsin. Michigan State was 17th, Minnesota 23rd and Nebraska 26th, Illinois was 29th, Indiana 31st and Purdue 35th.

Iowa is also 9th in the ranking of fewest subsidy dollars taken in by the athletic department at just under $600,000, although I am not certain what that money is as Iowa is steadfast in their claim that the athletic department is 100% fully funded by private funds (meaning no state support). Iowa State is 12th in that department, just behind Iowa, at $1.7 million.

Iowa’s expenses for 2012 showed at $104.6 million, so they operated in the red for 2012. My guess is this is due to the football practice/office facility project. Iowa athletic director Gary Barta was in Des Moines last month and said that project is just $5 million away from being fully funded. In recent years, Iowa has been in the black when this report has come out.

Future Big Ten member Rutgers was #2 in subsidy monies taken in at $27.9 million, which is rather alarming. Alabama generated more than $124 million yet took in over $5 million in subsidies.

When you look at profits, Texas made over $25 million, Michigan nearly $35 million and Texas A&M nearly $40 million. For the Aggies, that was before becoming a part of the SEC and before the Johnny Football craze. But why did the Aggies take in $5 million in subsidies?

The database does not specify what those subsidies were for, but in the case of Rutgers, they are bleeding fairly profusely.
 
There was a valuation a couple years ago for each BCS school's athletic dept.
Rutgers' value was $20. Not $20 million. Not $20 thousand, $20. LMAO

That was one of the funniest things I've ever read.
 
There was a valuation a couple years ago for each BCS school's athletic dept.
Rutgers' value was $20. Not $20 million. Not $20 thousand, $20. LMAO

That was one of the funniest things I've ever read.

Not being negative or positive when I say what I am about to.

Rutgers sucks!! And they'll be in the big ten what NW used to be football record wise.

FreedComanche
 
These are the kind of stats (among many others) that our friends from Ames need to keep in mind when they claim "there's really not much difference between Iowa and Iowa State". We have nearly double their annual revenue. We're in the upper half of the Big Ten, they are at the bottom of the "big" 12.
 
Just think how much more revenue they'd generate if they would just paint the g.d. water tower.
 
Just think how much more revenue they'd generate if they would just paint the g.d. water tower.

No worries, I believe the water tower is going to be replaces with one of these sometime in the next 10 years.

images
 
From my understanding, the subsidies are student fees being paid to build and pay off the new campus rec center. Students voted to have it built and pay for it with their own fees. Recreational Services isn't used to building facilities, so they had the Athletic Department oversee its construction. So the fees are, on paper, going to the AD, but they are not truly subsidies for athletics.

I agree, the athletic department _is_ steadfast in being 100% self-supporting, for good reason. A lot of schools claim they are self-supporting yet receiving a lot of infrastructure costs for "free", such as electricity, heating/cooling, IT/telephony/networking, etc. The UIowa AD pays for all those services that they receive.
 
These are the kind of stats (among many others) that our friends from Ames need to keep in mind when they claim "there's really not much difference between Iowa and Iowa State". We have nearly double their annual revenue. We're in the upper half of the Big Ten, they are at the bottom of the "big" 12.

You could also say ISU gets a lot more bang for the buck..

Sometimes not how much money you spend, its how wisely you spend it.
ISU gets a pretty good return on its investment.
 
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You could also say ISU gets a lot more bang for the buck..

Last 10 years (2003-2012), Iowa 78 wins, ISU 49. So they had 62.8% of Iowa's wins, while in 2012 they had 56.7% of the revenue. I guess you could say they are doing well.
 
I dont know too many business professionals that brag about being $6+ million in the hole....

no matter how you spin it, that's terrible!
 
You could also say ISU gets a lot more bang for the buck..

Sometimes not how much money you spend, its how wisely you spend it.
ISU gets a pretty good return on its investment.

Spending wisely is always good. You can't do an apples to apples comparison with ISU. They do not offer the same number of sports programs as Iowa. I can think of these examples; men's gymnastics, baseball, women's crew, women's field hockey. The other part of the equation is the construction projects to build the football practice facility, the basketball practice facility, and ?? The men's bball team was once a revenue generator but hasn't been of late. It may get back in the black this coming year.
 
There was a valuation a couple years ago for each BCS school's athletic dept.
Rutgers' value was $20. Not $20 million. Not $20 thousand, $20. LMAO

That was one of the funniest things I've ever read.
You have to wonder if they didn't get thru most of the balance sheet and see that it was so close, they just threw their hands up and threw a $20 spot at it. Either way it is funny
 
You have to wonder if they didn't get thru most of the balance sheet and see that it was so close, they just threw their hands up and threw a $20 spot at it. Either way it is funny

Gotta love the $8Million UNI subsidy
EDIT: UNI Subsidy is actually a larger percentage than Rutgers (49% for UNI vs. 44% for Rutgers...GO PANTHERS
 
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Last 10 years (2003-2012), Iowa 78 wins, ISU 49. So they had 62.8% of Iowa's wins, while in 2012 they had 56.7% of the revenue. I guess you could say they are doing well.

Flawed logic.

Football wins don't = maximizing the most out of an entire athletic department. How many of the top 30 teams on that list didn't make a bowl game?
 
15th highest revenue. It's sad that in most major sports, we aren't even close to a top 15 team.

When does Barta's seat start getting hot?
 
I see it as a good sign for Iowa in the sense are spending money now for long term gains. Its always the companies/organizations that spend during recessions that are successful as when things turn around they are in a better position.

That aside, why in the hell did we invite Rutgers? They are a mediocre program that bleeds money, and they admitted they joined the Big10 solely for the money, thats it. They can't support the AD and need their share of OUR television money to stop the green blood from gushing out of their collective necks.

We added a doormat program that will not increase ad revenue (nobody in NYC cares about Rutgers, so anyone thinking we make in-roads to that market can forget about it now) and will be a welfare case for the rest of the conference.
 
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