I see it as a good sign for Iowa in the sense are spending money now for long term gains. Its always the companies/organizations that spend during recessions that are successful as when things turn around they are in a better position.
That aside, why in the hell did we invite Rutgers? They are a mediocre program that bleeds money, and they admitted they joined the Big10 solely for the money, thats it. They can't support the AD and need their share of OUR television money to stop the green blood from gushing out of their collective necks.
We added a doormat program that will not increase ad revenue (nobody in NYC cares about Rutgers, so anyone thinking we make in-roads to that market can forget about it now) and will be a welfare case for the rest of the conference.
Don't think you understand how the B10 network works. The real money is made from cable subscribers not ad revenue. Fox owns both the YES network and the B10 network, people in NYC might not care about Rutgers but they do care about the Yankees. Making those two networks a package deal will get the B10 network on a basic cable package in the NYC area.