Iowa 15th in AD Revenue for 2012, but in the Red

I see it as a good sign for Iowa in the sense are spending money now for long term gains. Its always the companies/organizations that spend during recessions that are successful as when things turn around they are in a better position.

That aside, why in the hell did we invite Rutgers? They are a mediocre program that bleeds money, and they admitted they joined the Big10 solely for the money, thats it. They can't support the AD and need their share of OUR television money to stop the green blood from gushing out of their collective necks.

We added a doormat program that will not increase ad revenue (nobody in NYC cares about Rutgers, so anyone thinking we make in-roads to that market can forget about it now) and will be a welfare case for the rest of the conference.


Don't think you understand how the B10 network works. The real money is made from cable subscribers not ad revenue. Fox owns both the YES network and the B10 network, people in NYC might not care about Rutgers but they do care about the Yankees. Making those two networks a package deal will get the B10 network on a basic cable package in the NYC area.
 
New Jersey has 8.8 million people. Philadelphia currently does NOT pay in-state BTN rates. If Rutgers brings Philly up to in-state rates and gets BTN throughout New Jersey, its a HUGE financial addition. Getting anything out of NYC is a bonus.

Rutgers is also a great institutional, academic and research fit with the Big Ten. Which most football fans don't care about, the the COP/C does.
 
USA Today released their annual college athletic department database info on Tuesday for the year 2012 and it was full of interesting information, as always.

Future Big Ten member Rutgers was #2 in subsidy monies taken in at $27.9 million, which is rather alarming. Alabama generated more than $124 million yet gave out over $5 million in illegal payments to players.

When you look at profits, Texas made over $25 million, Michigan nearly $35 million and Texas A&M nearly $40 million. For the Aggies, that was before becoming a part of the SEC and before the Johnny Football craze. But why did the Aggies take in $5 million in subsidies?

The database does not specify what those subsidies were for, but in the case of Rutgers, they are bleeding fairly profusely.


FIFY
 
the subsidy listed is in fact due to the student fees for the new rec center, which as mentioned was voted on outside of th athletic department.
 
Is there anywhere that the revenue amounts are broken down by sport?

I'm curious how the upswing in Iowa Men's Basketball could impact revenue.
 
Top