Just greedy play calling by Shanahan. They wanted to run up the score instead of protecting the lead they had.. When it was 28-3 I probably would have been calling off the dogs as far as the down field passing goes. It's not like they don't have a running game they have 2 darn good ones and even flipping them passes out of the backfield (like Brady did with White) would have been perfect for the situation. It's too bad that at no point in that 4th q they didn't revert to playing smart football. Don't get me wrong NE made all the plays they HAD to and that was awfully impressive. But it took ATL shooting themselves in the foot multiple possessions for that to even have had a chance at happening.