Exactly. New goal. I thought KF was kinda slow to evolving to the mindset of making the 4 team playoff being a goal. I just never remember hearing him talk about it. It seemed like winning the west was his main goal and anything beyond that was gravy.If they stick with no divisions, which, who the hell knows, the degree of difficulty in winning a B1G title will be very high. But who the hell knows (i've now used that phrase twice) what the schedules will look like. Maybe the Hawkeyes get a 2015 type slate some year.
That said, programs will be judged by whether or not they get into the CFP moving forward.
Theoretically, Iowa would have made a 12-team playoff in '15, '09, '04, '02 if we go by final AP regular season rankings under KF. Iowa finished the '03 regular season at No. 13 so would have missed based on this measurement.
Now coaches will be judged upon making into the playoffs and their success while in it. The top 5 or so teams will pretty much always be the usual suspects for getting in all the time. With the rest of the spots up for grabs. Can Iowa get hot for a stretch and make it in a few times in a row and do any damage? It'll be so interesting how that'll all look once it gets going.