You all simply do not understand the complexity of creating a press release. Let me help you out:
1) Contact KF, dd=3
2) Get statements/facts, dd=6
3) Translate "coachspeak" into real English, dd=7.5
4) Contact KF, dd=3
5) Confirm translation of "coachspeak", dd=8.5
5a) In most cases, start over - goto (2)
6) Translate real English into "PRspeak", dd=5.5
7) Intentionally "dumb down" statement for Western Iowa "reporters", dd=7.8
8) "Dumb down" statement even further for Pat Hardy, dd=9.8
9) "Dumb down" statement even further for Sean Keeler, dd=10
10) Run statements by 26 lawyers in legal department, dd=10
10a) If they don't change/reject it, they aren't doing anything, so go back to (6) at least 26 times
11) Mentally prepare for stupid responses to PR, dd=14
12) Send out Press Release, dd=6
12a) Please note that this step requires the use of an electronic device, so the first step is to find an 11 year-old to use device
13) Answer stupid questions about PR that, in fact, really says nothing, dd=12
14) Explain to KF why PR is nothing like what he said, dd=10
* dd= degree of difficulty on a scale of 1-10, with 1 being easy and 10 being impossible