Since 10 games are already set each year (9 BIG + ISU), you will always have 5 home/5 away BSC games. For the 11th game, I'm OK with it being a home "cupcake" against FCS or lower tier MAC/Sunbelt.
However for the 12th game, Iowa needs to get creative. Maybe alternate every other year between another home "cupcake" (especially in years where the BIG schedule looks difficult), and neutral site games. While a neutral site game may not generate the same revenue as a home game, if scheduled strategically Iowa can make these successful events. What I mean is that Iowa recruits a lot out of Michigan, Ohio, Pennsylvania and recently NJ/Maryland. If the BIG schedule doesn't have Iowa playing in those states every year or every couple of years, use the neutral game concept as a way of keeping a presence their for recruiting. While they wouldn't necessarily be marquee games, Iowa could play in Cincinnati agianst Cincy or the Ohio MAC schools, play in DC against Virginia, Va Tech, maybe Navy. Play in Pennsylvania against Pitt or Temple. Schedule a game in Giants stadium against Syracuse or UCONN. Or in Dallas against SMU. Anything to mix it up a little and avoid falling into a trend of 2 home cupcakes + ISU before the BIG conference games.
However for the 12th game, Iowa needs to get creative. Maybe alternate every other year between another home "cupcake" (especially in years where the BIG schedule looks difficult), and neutral site games. While a neutral site game may not generate the same revenue as a home game, if scheduled strategically Iowa can make these successful events. What I mean is that Iowa recruits a lot out of Michigan, Ohio, Pennsylvania and recently NJ/Maryland. If the BIG schedule doesn't have Iowa playing in those states every year or every couple of years, use the neutral game concept as a way of keeping a presence their for recruiting. While they wouldn't necessarily be marquee games, Iowa could play in Cincinnati agianst Cincy or the Ohio MAC schools, play in DC against Virginia, Va Tech, maybe Navy. Play in Pennsylvania against Pitt or Temple. Schedule a game in Giants stadium against Syracuse or UCONN. Or in Dallas against SMU. Anything to mix it up a little and avoid falling into a trend of 2 home cupcakes + ISU before the BIG conference games.