There are hordes of Hawkeyes down here...especially in the winter time when the snowbirds show up. You'll see Iowa plates pretty much anywhere you drive here in town. I think perhaps its a little risky to be "just" an Iowa bar, perhaps they should have broadened their theme to the Big Ten or something...but they may yet pull it off. IF the food and service are good and the prices reasonable...they will draw business. Personally, I'm planning on going there for the Arizona game with my brother...who's a rabid Hawkeye fan...and a couple other guys (sadly, no tickets for the matchup in Tucson).