It might hurt Iowa's image in the eyes of a RB recruit. Then again, it might constantly provide a talented RB the opportunity to play right away, which would be a positive.
Overall, I think the types of things that "should help a school's recruiting, or maybe hurt a school's recruiting" don't play as big of a role as the fans think they will. For example, we have a history of every RB being kicked off the team, we still sign pretty good RB recruits. USC cheated, they face sanctions/penalties, their coach is a grade A+ scumbag...yet they still get the best recruits.
There are so many examples of recruits that narrow it down to 2 schools and make a puzzling choice. And I don't think this is a biased thing to say, I'm talking about recruits across the board. Ultimately, I don't think recruits are typically that smart of people. 18 year old RB prospects from Florida are not always the most intellectual or analytical people out there, and these types of things that us fans think about, don't cross their minds that much.
I honestly think that when people say, "the new alternate uniforms like Nike Pro Combats are what attracts all the recruits"...they are right. Recruits aren't thinking about the inter workings of the programs, they are looking for shiny things to tweet about.