I've said this before in other threads, but I still think a lot of the problems go back to the assistant coaches, or lack thereof (in terms of quality). It's been pointed out before that Iowa's assistants are among the lowest paid in the conference. You get what you pay for.
It's a good point about Iowa's assistants being with the program for so long. I can appreciate stability and continuity, but at the same time, it also can be a signal that your assistants aren't that great if no other opportunities come along to lure them away. Great assistants move on to better opportunities - head coach, NFL, etc. Bret Bielema left for another gig, as have others.
So Norm has to step aside, KOK goes to the Dolphins, etc. and what does Kirk do? He hires an OC that was fired from another program, a guy who got fired despite better talent at TX than what he would have at Iowa. Why would he perform better with less talent? I'm guessing KF just went with an affordable yes man. I forget the name, but I thought there was another OC who was fired from Michigan, who also was a candidate at one point. In my mind, being with a blue blood program doesn't mean you are a great coach, if you got fired!!! Otherwise, it seemed like KF basically just promoted from within and shifted one coach from one coaching one unit to another.
Am I wrong?
Instead, KF could have gone out to try and get the best assistants he could find, but he didn't do that, and I think the results are starting to manifest themselves. There was talk at the time that Ferentz would probably get things back in track, or go down in flames, based on those choices. As I type this on 12/2/14, it appears to be the latter.
I think you're onto it. A couple of things I see at issue when it comes to getting really good coaches, and I'm focusing here on coordinators and not so much position, though the same may also apply, are as follows:
1. Kirk does not like change. How does that play out in hiring a coordinator? I think we can agree that Iowa, as much as we love it and as great a program as it is, isn't really a "destination" program for a coordinator. The best and brightest of coordinators, generally, are looking at a career path when they choose where to try to get a job. This means that they are likely, if they are being honest, looking at Iowa as a resume builder, be it to a bigger name program, the NFL, or to a head coaching job. Kirk may be stubborn, but he isn't stupid, and he likely realizes this.
2. Kirk has a philosophy that he believes in, and, I would suggest, has a lot of input on how the offense and defense is run. Even if that is just at a macro level, if you tell an offensive coordinator that you want to run a balanced attack, ball-control offense, that does not take many risks in order to reduce turnovers, that is going to dictate and constrain said coordinator's plays and play calling. Bring in all I said above about the best and brightest coordinators. They are building a resume. They want to demonstrate their abilities to maximum effect. A head coach that sets strict guidelines on the things you can do is not going to attract these types, because though they work for a head coach, they also have a mind to be selling themselves to future employers.
Hence, with all of that, we got Greg Davis for our last offensive coordinator hire and promoted Phil to defensive coordinator from within. Now, my biggest issue with this is that this is that this is the greatest evidence of Kirk getting tired. Not lazy, mind you, but just tired. He's getting older, he's been doing this job for a long time, and it is only part of a natural progression for most people. You can find offensive and defensive coordinators who are bright and innovative, while at the same time possessing a philosophy that is in general alignment with your own. However, that takes a lot of time and energy. It requires a high amount of research and investigation into potential candidates. It requires a great deal of time utilizing your resources and connections to find individuals who may fit well with your already established system and philosophy. So, instead of doing that, Kirk find Greg Davis, a man who would still probably be out of football were it not for Kirk's job offer. A guy at the twilight of his career who isn't seeking to move on to bigger things, and is willing to mold his system into one that Kirk feels secure in. It leads to promoting Phil Parker, a great DB coach, to defensive coordinator from within, a guy already inundated in Kirk's philosophy.
Just my two cents.