Here is another way to look at it. ISU average attendance is 46,242 and at the Iowa game as you have stated the attendance was 52,089 that is a difference of 5,847. Since season ticket holders would be figured in the average attendance, at least from a revenue standpoint, then the additional ticket sales would be at the inflated $90 ticket price. 5,847 X $90 = $526,230. Without seeing actual season ticket sales and single game sales there is no way to know how accurate the calculation is. The interesting question to the whole proposition is, without the Iowa game would ISU sell as many season tickets and now that Nebraska will likely be off the schedule and possible Iowa, who will you get to pay $90 for single game seats? I'll go ahead and answer my own question. No one.