ISu average attendance in 2009 = 46,242. Jack Trice Stadium capacity = 55,000. Even allowing that Iowa accounted for helping to raise the average attendance level, that is an average of 8758 empty seats per game. At an average price of $50/game that is $437,900 in additional revenue. Add to that the additional $40 premium for the Iowa fans 4000 allotment and that is an additional $160,000. On top of that, single game tickets are not available for the Iowa game unless you are a season ticket holder and you add even more to the total. Is this the major part of the ISU athletic budget, no but if it is no big deal, why hose the Iowa fans? So you go ahead an keep telling yourself that taking the $90 premium for the Iowa and Nebraska games, and the sellouts that go along with them, and the need to buy season tickets to get a seat for Iowa, as no big deal and we will see how it goes if the game is dropped from the schedules. I think Iowa will muddle through and ISU will just need a few more taxpayer dollars to make ends meet.