The promo wasn't dumb, people are dumb. I mean a dude with a family of 5 gets off Scott free 99% of the time, but then whines when he doesn't get $70 a pop? His country club dues are the same as mine and he got 5 people going, you think he is gonna offer up an extra $1,000 bucks a month cause he is getting by cheaper than a single person? Same goes for property taxes, income taxes, and on and on and on. I mean suck it up for God's sake, and just take your free $70 and quit whining like you "deserve" more.
That is how I would have responded to his email.
Oh, and I got no problem with kids going to school. How about I pay for mine, and you pay for yours? If Kathy with 90 cats doesn't have kids, I don't expect her to pay for my kids education.