As for atmosphere, there's a fine line between tradition and staleness. I like ENTER SANDMAN and BACK IN BLACK, since they clearly get the crowd pumped, but the other vintage rock songs (the Rolling Stones songs, any other AC/DC) probably have to go. They played a new 4th quarter break hip-hop song (I don't know the name myself) that did a nice job in firing people up--they should probably keep it! And the EMPIRE theme after a 3rd down stop seems to still work.
The band's interludes are weak and unimaginative. They need more drum cadences (like the I.....O.....W......A....I-O-W-A...I-O-W-A...etc), and rhythmic chants (what ever happened to DEFENSE! DEFENSE! ??). The halftime shows are stuck in the 80's. The band and the PA fight for attention. The canned music on 3rd down is utterly unneeded and rather low-class. The Kinnick speech is, unfortunately, a bit of a downer, and has also has gotten stale. Herky riding out on the surf-board thing is goofy, and he can't even truly plant the flag anymore. We need a live Hawk or something to fly down from a perch and land on Herky's arm with a close up of its beak dripping blood or something. (OK, so that's extreme, but Herky has really gotten lame).
We never need to hear SWEET CAROLINE again. Nor HEY JUDE (which seems to have been retired, thankfully).
But there are only so many songs one can play, and I credit us for at least trying to play more current stuff--but they have sometimes fallen flat.
The scoreboards look too commercial to me. The stat lines are too small.
Some of these criticisms are kind of picky, and in fact I overall like our gameday experience. But they could change up a few things and it might help. Also FEWER games where we dictate the color to wear, please. There should be ONE a year, and it should be the striped black and gold thing. Any other game, it should just be assumed to wear black or gold.
And yet, with all of the above, if we were 8-0 or even 7-1 right now, no one would be mentioning any of this at all.