Yes, No and back to big Yes.
Y-It is different
N-in that sense it's similar
Y- Ultimately it's very different as it's standard fare for BBall games to be played on a variety of different days at various times of the season...there are so many more of them (a soft crowd once or twice is no big deal...hell it's practically expected during cupcake time)...and logistically it's a bit easier to "shift" around 15,000 fans than 70,000
Messing with football..which is the cash cow, is a much more risky proposition. I think this is a mistake. Even worse if you do it with some teams, but not others. It's a de-facto admission that WITHIN the conference you have two tiers. Not good for the brand.