Iowa comes in at 32nd ... good for 12th best in the B1G. Only Rutgers and Penn St were lower. Ouch. On the upside, ISU was 33rd.
http://www.wsj.com/articles/how-much-is-your-college-basketball-team-worth-1459459516
http://www.wsj.com/articles/how-much-is-your-college-basketball-team-worth-1459459516