I grew up right next to Boone in a smaller town of about 2,000 and had a graduating class of 60. I think of Boone County as a black hole with little to nothing to offer for opportunities. Being in Des Moines ever since has been perfect for me.
Have you thought about offering a free trial so people can see the difference and decide if they want to go forward with it after that? I just created an account after browsing for years because this sounds pretty interesting.