While trying to be insightful, you actually miss the entire point. The reason our spending is low has EVERYTHING to do with effort. We are in a low population, low talent state. Therefore, common sense dictates that we should have the highest recruiting budget of anyone. Unlike OSU or MSU or PSU, who can recruit in their own back yard and keep costs down, we HAVE to travel for every recruit. Unless, of course, you have a lazy coaching staff who signs 50% of their recruits from the low talent state of Iowa and then calls it a day. That, by definition, is lazy recruiting when you are desperately in need of speed and skill players that simply don't come from Iowa.