I definitely agree that the WNBA needs Clark more than Clark needs the WNBA.
Though I haven't done research too deep into the financial workings of the WNBA, here are things I've heard in passing about them. They are still owned by the NBA. The NBA runs them at a loss for a variety of reasons. If they were on their own, they would have folded many years ago. But, you can see in just their contract designs that they are set up like the NBA; first round picks with guaranteed 3 year deals, super max contracts, etc. Really, they could probably use more innovation from the franchises on how to make themselves marketable. My family has been to Chicago Sky games and you are lucky to have 400 people in the arena. So, they don't have gate, they surely don't have a television contract of note, and they don't appear to have any compelling reason to watch them.
Enter college basketball of 2023 and 2024. That's a compelling sport. Because the players are forced to stay in college for some reason by the WNBA, Women's CBB feels like old school Men's CBB. Sure the seniors graduate, but we know a lot of the cast of characters and have a good idea of what to expect. I'm not sure Clark doesn't have the highest net income of any women's basketball player in the United States. I also wouldn't be surprised to find out WNBA coaches make pennies on the dollar compared to the more high profile collegiate coaches.
To me, it's obvious that the WNBA needs to court Clark because she's probably more popular than the entire WNBA combined. She may not be the best player in the world, but she is the game's brightest star. If I was the WNBA, I would be courting Clark to join the Olympic team just to integrate her into the existing WNBA stars. I will guarantee if Clark doesn't make the U.S. Women's Team, NBC will ask more than once, what this American team would have looked like with Caitlin Clark. Even her absence is going to hang over them.
I am also serious that some corporate sponsor will probably offer her hefty bonuses to remain in the college game. I really don't know if State Farm is going to have an ad with an Indiana Fever player in 2 years without the WNBA reaching heights it never has achieved. The WNBA needs to stop looking at Clark as an adversary, and start to view her has their best marketing opportunity they ever had.