Why Comcast is force behind Big 10 expansion

Bringing in Rutgers & Syracuse brings in huge TV markets and dollars from Comcast. Missouri gets the St Louis & Kansas City area. I think Nebraska is more for a historically strong FB team vs the population of Omaha.


No way is #16 Syracuse ... Maryland makes WAY more sense (Baltimore & DC) ... even more so if you are trying to tie it to Comcast
 
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This item does a good job of explaining the additional money the BTN will get from cable subscriptions by being in the Big Ten footprint vs not:

Big Ten?s behemoth - Sports | ColumbiaTribune.com

Or in these terms:

3.1 mil subscribers Cabelvision subscribers:
.10 cents = $310,000 per month to BTN, $3,720,000 per year
IF Rutgers added and BTN added to basic cable tier
.70 cents: $2,170,000 per month = $26,040,000 per year
 

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