I wonder how the viewership changes as the games goes. I think they seem to cater to having the most eyes on it at the start of the game more so then the end. What matters most to you as a fan. If you had to pick witch half you'd rather see and what time would the most amount of eyes be able to do that. It's not just kids that can't watch it on east coast after midnight it's also alot of the early risers that can't stay up that late. This yr it just so happened both teams were eastern time zone teams. How many people in Oregon and Washington gave a darn about that game? Now obviously they schedule all these aways out and can't change it depending on who makes it to the game in the time frame needed there. I just think that if they start that game at 6-730 eastern instead of 930 eastern so the game ends about 9 eastern there would be more eyes on the end of the game. I care about the ending of the game more then the begining. I say the left coast can miss the first ten mins to the first half so everyone can see the ending of it and the everyone wins