What is the net revenue from a full capacity game from Kinnick

W

Win5002

Well-Known Member
After ticket sales and concessions minus the cost of operating costs for the stadium. Any ideas?
 


This is a good question, so it will probably get ignored.

I think its between one and two million when all the income from parking, concessions and ticket sales are added up.
 


70,585 people @ $40/ticket (tickets are actually more than that) = $2,823,400

Add in some $4 hot dogs, $6 coca-colas and $5 pizza slices here and there, not to mention parking and required donations for the good seats.

A portion of the ticket revenue goes to the visiting school I believe, per Big Ten rules. Non-conference games come with a cost as well, but it isn't a revenue sharing type deal like the Big Ten games are.
 


INTIMIDATORHawk said:
70,585 people @ $40/ticket (tickets are actually more than that) = $2,823,400

Add in some $4 hot dogs, $6 coca-colas and $5 pizza slices here and there, not to mention parking and required donations for the good seats.

A portion of the ticket revenue goes to the visiting school I believe, per Big Ten rules. Non-conference games come with a cost as well, but it isn't a revenue sharing type deal like the Big Ten games are.
Click to expand...

Thanks, I misread my calculator.

The Athletic Department does have costs, some are hard to pin down. There is an army of temp workers, and a police presence. Dividing the coach's salary by the 13 actual games that he coaches is a vast simplification of what he does. But it gives you an idea of how much money is generated and spent by the Athletic Department.
 


just checked season tickets $360. $360/12=approx $52. single game tickets were $55 or $65 depending on the game.

What I really wondered is how much they get per person on average for concessions. Plus if anyone has any idea to the operating costs each game day.
 


Would probably be something that could be found online, seeing as Iowa's a state school, and I think all these things need to be published to the public, no?

But I can't find anything via Google, so...
 


Are you looking for the estimated net revenue per Iowa home football game?

What are the revenue sources per game?
1 - ticket sales - season tickets sales on a per game basis and individual day tickets
2 - concessions including food, beverage and merchandise sold only at the game
3 - parking - UofI receipts only
4 - required 'donations' - break it down to a per game level
5 - ????

What are the expenses?
This is quite a bit tougher because you can look at activity based costing or direct expenses allocated to the day. Personally I think ABC is a joke and too expensive to utilize efficiently so let's look at direct costs.
1 - Labor including coaching salaries, vendors, security, etc.
2 - Shared revenue agreement with opposing team
3 - the frickin' band - I would include this as an expense since they occupy seats that could be sold plus the travel expense for them during the year needs to be allocated
4 - advertising
5 - athletic deparment expenses that are first allocated over all other athletic squads with the football team paying their fair share. I would probably use total scholarship dollars as my allocation determiner.
6 - any other expense
 


i did see afterward an article stated OSU (we are about 70% their capacity) receives a range of 3.8 -4.5 million depending on the game. I would assume ticket prices would be pretty similar.
 






There is also alot of add'l revenue from Premium Seating. Per University website release for Kinnick Stadium renovation:

Premium Seating Opportunities Within New Press Box:
Suites - Approximately 40 suites will be available which can yield approximately $2 million in annual revenue potential in the first season (fall 2006)

Indoor Club Seating - Approximately 310 indoor club seats will be available which can yield approximately $1.5 million in annual revenue potential the first season (fall 2006)

Outdoor Club Seating - Approximately 1,100 outdoor club seats will be available which can yield approximately $2.49 in annual revenue potential the first season (fall 2006)
University of Iowa Official Athletic Site Kinnick Stadium Renovation

Required contributions for season tickets for seats from 50 yd line to endzone is approx $10-11,000,000 plus the cost of the actual tickets.
University of Iowa Official Athletic Site Tickets

So combine premium seating contributions from above with cost of tickets and you get $40,000,000+ annually or approx $6 million per game related to tickets.

Also scoreboard advertising revenue is probably a nice chuck of change.
 




hawkeye12345 said:
Are you looking for the estimated net revenue per Iowa home football game?

What are the revenue sources per game?
1 - ticket sales - season tickets sales on a per game basis and individual day tickets
2 - concessions including food, beverage and merchandise sold only at the game
3 - parking - UofI receipts only
4 - required 'donations' - break it down to a per game level
5 - ????

What are the expenses?
This is quite a bit tougher because you can look at activity based costing or direct expenses allocated to the day. Personally I think ABC is a joke and too expensive to utilize efficiently so let's look at direct costs.
1 - Labor including coaching salaries, vendors, security, etc.
2 - Shared revenue agreement with opposing team
3 - the frickin' band - I would include this as an expense since they occupy seats that could be sold plus the travel expense for them during the year needs to be allocated
4 - advertising
5 - athletic deparment expenses that are first allocated over all other athletic squads with the football team paying their fair share. I would probably use total scholarship dollars as my allocation determiner.
6 - any other expense
Click to expand...

If you are going to point them out as an expense, then what about the students? They pay for their seat, but at a way lower price than the normal ticket. I think they were $20 a ticket when I went there. So we are losing roughly $30 a seat for what, 10,000 seats? Not sure how many student season tickets they give out. Probably closer to 15-20 thousand.
 


From US Dept of Ed data posted in this article showing athletic department revenue for 2007-08 school year:
How much revenue did your favorite Football Bowl Subdivision school take in in 2007-08? This chart will tell you – College Gridiron 365 Blog – Orlando Sentinel

nk School Total Revenue Conference
1st Texas $120,288,370 Big 12
2nd Ohio State $117,953,712 Big Ten
3rd Florida $106,030,895 Southeastern Conference
4th Michigan $99,027,105 Big Ten
5th Wisconsin $93,452,334 Big Ten
6th Penn State $91,570,233 Big Ten
7th Auburn $89,305,326 Southeastern Conference
8th Alabama $88,869,810 Southeastern Conference
9th Tennessee $88,719,798 Southeastern Conference
10th Okla State $88,554,438 Big 12
11th Kansas $86,009,257 Big 12
12th LSU $84,183,362 Southeastern Conference
13th Georgia $84,020,180 Southeastern Conference
14th Notre Dame $83,352,439 Independent
15th Iowa $81,148,310 Big Ten
 
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This may be stretching it a bit, but do you include the costs of non-revenue sports that the NCAA forces you to keep if you want football? How much per football game do we have to spend on womens field hockey?

Or is it simpler to take all the money made by the Athletic Department, and divide it by the seven football home games?
 






I know there is enough net revenue for a private jet to fly all over the country in a short amount of time and still be back in time for a press conference that YOU schedule.
 


I wonder wear licensing revenue gets reported? That must be lumped into the $80 mil athletic dept revenue? (But certainly not broken down by sport because, well, the t-shirt vendor isn't reporting what sport, if any, they are marketing).
 


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