I will start with one model: Oregon. Their recent history:
- 80's
- 46% win%
- 0 years ranked at end of year
- 4 seasons above 0.500
- 0 major bowl wins
- 90's
- 59% win%
- 3 years ranked at end of year
- 7 seasons above 0.500
- 0 major bowl wins
- 00's
- 70% win%
- 7 years ranked at end of year
- 9 seasons above 0.500
- 1 major bowl wins
- 10's
- 89% win%
- 5 years ranked at end of year, counting this year (out of 5)
- 5 (out of 5) seasons above 0.500
- 2 major bowl wins (perhaps more this year)
They have been remarkably patient. They have not fired a coach since 1976, and they are on their 4th coach since then (Brooks, Belloti, Kelly, and now Helfrich). Along the way they have established a family atmosphere where it really means something to be part of Oregon FB.
They have had the advantage of huge Nike money and marketing, which Iowa clearly does not have. They also brought in fresh blood (most notably Kelly as OC) to keep the program on the rise. And as much as the Nike thing helped their brand, I think their style of offensive FB was nearly as important. They do not have great in-state recruiting, but they are close enough to California to be able to make hay in that area (especially when USC and UCLA are down).
So how does Iowa follow this? We have already achieved the stability; we can really keep it going if Ferentz can step away on his own as opposed to being fired, as long as things do not drop too far in the meanwhile.
I think they need to improve "the brand" somehow. Can they do that with a pro-style offense? That led to a pretty exciting brand of FB at USC, but I don't think Reggie Bush, Matt Leinart, or Mike Williams will be coming to Iowa anytime soon. I don't really want Iowa to become just another spread team. What coordinator out there could make Iowa unique and exciting? Could Iowa's brand be established by their defense instead of their offense, and still attract national attention? How would you feel about the next Paul Johnson (he is not coming to Iowa, but an up-and-coming triple option coordinator)? Help me complete this plan.