1000%
I started paying attention to the NBA in the late 70s, catching Kareem whenever I could as he was tearing up the league in those early days. When he was traded to the Lakers, I started following them closely. I became a big Magic fan when at MSU. When he was drafted by the Lakers, I got completely hooked.
That was the beginning of a fantastic time to be an NBA fan. The personalities, the rivalries, the intensity, etc., made for riveting TV. I still vividly remember watching those Laker-Celtic games literally with sweaty palms pacing around the living room. When I catch those games now, it's like going into a time warp. It all comes flooding back.
As a consequence of players beginning to usurp power and control in the early 2000s, coaches basically became irrelevant bystanders and team-building and development was sacrificed in favor of rampant player movement. At that point, I stepped away. Some fans like it that way, and more power to them, but if my team has new faces every year I become uninterested.