I thought that this rivalry would be dead and no one would want it but ive got to tell ya, i think the state of iowa loves it. Even though Iowa dominates the series, just the sales alone for venders and bars. Restaurants and college towns is stupendous.
Good luck to both teams today and everyone drive safe to and from the game.
First thanks for the well wishes.
You are absolutely right about this game being big for the state and all involved. ISU fans get excited at the prospect of possibly knocking Iowa off. Iowa fans get nervous at the possiblility and excited at the prospect of possibly beating them down. Most on both sides are friendly and gracious but some not so much.
You also hit the nail on the head when you said that this game generates revenue. Iowa football is a money maker anyway but I'm sure the Ia vs ISU game gererates a little more cash flow than most ia or ISU games.
It is not a big game on a national scale and honestly even though all Iowa fans know that all B10 games are more important, ISU under Dan McCarney injected some rivalry to this game and it has become pretty big since then. Let no Iowa fan tell you any different.
During most of the Hayden Fry years there was not much to this rivalry. Most games weren't even close but there was still some excitment building up to the game.
I think a lot of it is that it's an instate opponent. In such a small population state to have another BCS school is unique and that fuels the rivalry. Some of it is that we all live with, know and even have family members who are ISU students/grads/fans.
I'm sure some of it is that this week is the first week of meaningfull BSC football.
In any case it is a fun game and there is excitment surrounding this game on both sides.
Now for the record, this game will pale in comparrison to the Ia Nebby games each year. In the heart of iowa fans that is a rivalry that we have wanted since we became relevant back in the Hayden days.
As excited as our fans get for the ISU game, getting ready for the big boys (OSU, UM, PSU, Bowl opponents is much bigger.
Still for the entire state of iowa I hope the Iowa / ISU doesn't go away, it should always have a place.