It won't help. It's extremely difficult to get customers back after you lose them. An undefeated 2015 regular season couldn't do it. Gutless Gary's season tickets have exceeded the price that fans are willing to pay. He has completely ignored the students for the past 20 years. The life blood that feeds future season ticket sales.
60”+ flat screens have a lot to do with it too. You can see so much more of the game, in better detail, for pennies. And you don’t have to fight crowds, weather, bathrooms, find a DD if you drink, pay $40 for shitty nachos and popcorn, or get home late if you’re from out of town.
It's a poor attempt at a bad idea. It doesn't address the problem.
He gambled on being able to hold Iowa fans hostage with priority seating, FAIL.
Many truths here.
Do you think Iowa fans haven't shared their opinions with the AD, ad nauseum, through email, polls, questionnaire, phone calls and in person? We know what Barta's priorities are and we know what puts butts in the seats for athletic competition. This is not a subject that needs outside ideas. The quality and price of the product has exceeded demand. The AD can either put a better product on the field or lower prices. We all know that Gutless Gary won't make the necessary changes to coaching staffs, to put a better product on the field. He has removed that option with his contracts and buy outs. So, he has to lower the price. Which he doesn't want to do if he wants to stay in the black. All of the lipstick in these marketing firms cannot change the facts of this equation.
Gutless Gary doesn't want to change anything. He wants a clever marketing ploy to net some new fish. That's it and that's all.This part made me chuckle ...
Athletics administrators have not made public the amount they expect to pay for an outside agency’s fan and ticketing work, and bids are due back April 12. The intent, though, is to award a two-year contract, with an option for three one-year extensions, with a pricing model based on revenue sharing and emphasizing new business.
Does this guy know no other way to do business? Classic Gar-Bar ... Clandestine verbals leading to lopsided, front-loaded guarantees and low-bar bonuses. Might as well sign 'em up for the 5 years, right now. Worry about the performance and RoI, later.
As lightning1 pointed out ... listening to a fan base that's been willingly offering reasonable solutions for years is frickin' FREE! Cripes for the cost of a few lunches and donuts, have a series of roundtables with the intent of actual implementation and you'd have just as effective results at a fraction of the cost that GarBar is certain to commit to.
