Why? Why does the Big Ten have to do a damn thing? They can stand pat,and let these other conferences go big,then watch them break up again,when it becomes apparent that it will actually reduce the split for each school. It is not like they are going to create some kind of playoff scenario that excludes the Big Ten. What exact advantages are there for these conferences to enlarge? They already have maxed out their championship game tv money with the addition of 2 schools.
Mark Cuban was exactly right. He knows the TV/sports business inside and out,and he nailed it when he said that the Big 12 should just replace A & M, and go about their business. Is the Pac 12 going to actually gain much from the additon of a Texas that wants to keep the lions share of their revenue generation to themselves with their own network? Texas will not give up their network,or share the proceeds.
I think last week was all about knee-jerk reactions to an emotional situation with a long time member like A & M seeking options.
Over time,cooler heads will prevail,and the Big 12 will survive,mainly intact. I would not be shocked if A & M re-visits staying in the league also.