Head to head matters very little when it comes to rivalry games. Iowa has been significantly better than ISU over any extended time period that you look at. ISU will claim to be as good as Iowa if they beat Iowa, but Iowa goes 11-1 and ISU goes 3-9. Whatever helps them feel better I guess.
That is an argument a team that loses makes. Head to head matters. Just kills me when a team gets beat by another and still cries yeah but we are still better. C'mon. I know there are ISU fans that do this same thing. We beat them this year and they downplay Iowa. They beat us last year, we downplay them. It's like 4th grade crap.