I wouldn't move the students, they have seat that are fine, heck they are better than the ones I pay $25 to go see a game.....What I would do is just let the students in free next year for the whole year. We are trying to build a fan base here, and we need the students. You create fans, by showing them it is both fun and worth it to go to the games. Get them emotionally involved with this team. Give them expectations for the next year. Look at what happend to football tickets sales this year when everyone expected the team to contend for the NC. If this team improves next year, then the following year we will have expectations, and the fans will come. This way when the fans EXPECT a good team in year 3 of Fran, they will both show up to watch, and pay again to watch this team.
Not a bad idea. And the economics can make sense as well. 250 students at $5 a pop = $1,250. 1000 students for free = 750 more chances at concession revenue, which means an average of only $1.67, less than the price of a soda. They could probably do better giving away student tickets next year than charging even a small amount to attract a small number of students.
Do it for 1 year, and make it known up front, so there's no expectations (or feelings of deception) for the following years.
Someone also wrote that it's difficult to get there because of bus routes. Make bus routes such that students are picked up across the river or by the old fieldhouse and dropped off at the door. And have buses ready at the end of the game to take them back. They need to lead the horse to water AND make him drink. If that means going beyond the norm, well, they've spent enough time sitting back doing nothing, that they need to go beyond the norm.
These aren't earth shattering ideas. I can't believe someone who gets paid can't come up with something better. But, the bottom line is they need to get more students there. If they extend the effort, then the students need to respond. It needs to be a collaborative effort, both from the program and the students; both are to blame and neither are to blame. It doesn't really matter, because it shouldn't being about who's right or wrong, but how things can get better.
If it means slightly displacing some season ticket holders, then so be it. They'll get past it, as well, since after all, it's for the good of the program. Who wouldn't be for that?