Early in the season I think the lack of deep balls was more by design. It looked like Davis was trying to get the basics down first, and most plays JVB was reading short to long. As they got into the season it was clear that the sight adjusts and route checks weren't being made on a consistent basis. I think that led to pretty limited scheme in the first 5 games. I think the passing game's fate was sealed when they lost the 2 OL during the Penn State game. It was clear the pass protection had taken a big hit and Iowa almost completely gave up on 7 step drop stuff. They still ran quite a bit of 5 step drop plays but almost always targeted the ball to a shorter route. Also there is no question JVB had to get rid of the ball quicker on deeper drops and most times he was getting hit as he threw, or right after he let the ball go.
Another big factor is as you listed: personnel. Success down the field for a WR has a lot to do with their ability to adjust to the ball and their catch radius. Sheer speed is another factor. Outside of Keenan Davis Iowa's receivers really never showed much ability to be a down-field threat.. KMM is a good short and intermediate target but really struggled to be effective on deep shots. Cotton has speed but is pretty raw as a WR; definitely doesn't beat jams consistently when trying to get vertical. Shumpert's confidence was blown after the ISU game and he hardly stepped on the field after that. Hillyer just looks awkward trying to run routes at times; looks like he's always going to struggle to get separation, even on short routes. Tevuan Smith has the potential to be a big play threat but wasn't ready to step into a big role last year.
Another factor that ties in with the above point is JVB's accuracy/tempo on deep throws. He struggled with touch on deeper throws most of the year. You don't have to be pinpoint accurate on deep throws if you put some air under them and let the WR run to it. However, most times JVB threw the ball flat and hard; it looked like it was in an effort to avoid INTs most times. He tended to overthrow corner routes especially which cost him some completions. I don't know how much of that was coaching vs just him being cautious and missing throws. The tempo/lack of touch was doubly punishing with most of the WRs he was targeting. It was painfully obvious when he tried to hit KMM deep in '12 that it was a very low % play. KMM has a pretty small catching radius and the ball had to be perfectly placed and timed for it to be a catch. It's why that Pitt comeback was so impressive to me; JVB put a couple of perfectly placed balls into KMM with perfect touch in a clutch situation. It raised my expectations for JVB pretty high and things simply went off the rails in 2012.
Thanks GAMEFILM, this hits the spot for me!
A couple of follow ups.
Personnel:
How does Damond Powell et al. add to our "catching radius" problem, or are there already guys on the roster that can more than make up for the loss of Keenan Davis?
Personnel fit to the scheme:
When Scherff went down in the PSU game was that "it" for the O-Line, meaning all downhill from there (could not pick up a blitz so no reason to put any QB other than JVB under center to get "whacked") Or is it a systemic problem that Iowa has a "Bitzable Offense"?
Coaching:
Was it GD's failure to adapt to the players he had mid-season. Is it Kirk's instilling the fear of the man in the sky into his QB's that 1 interception will cause a loss.
Execution:
Why was JVB throwing the Jake Christinsen ball last season. Was it happy feet behind an O-Line with no pass protection? After what we saw in the NIU game where he touched every part of that concrete/grass hybrid they have at Soldier Field with his tail pad, it would not surprise me if that got to him mentally (from a MAC team albeit a BCS one, but he could not have known that at the time). Or does it relate to the systemic issue of KF's instilling of "Interception-Phobia" as a sort of Munchausen by Proxy"?
Overall Retrospective:
Who has the most red ink on their hands here and how will that change for the upcoming season? sure everyone should share the blame but is the problem still on the team or will it still rear its ugly head from time to time in Iowa City?
Prognosis and Outlook:
Based on what you expect and afterwords what you observe on Saturday, what can we expect from this offense? More runs and checkdowns? Or is there reason to be excited? Has Iowa become stale or will they try to push the envelope this season or is there just not enough talent to do that and thus will dictate what we are able to do on O?