What'd you think of Kirk Ferentz's session with reporters yesterday?
Set aside for a moment whether you have (or have had) season tickets, whether you've donated to the university, whether you like what you've seen on the football field. Pretend that Ferentz leads of one of your company's most prominent departments or units, one that largely puts a face on your company and one that generates a lot of revenue and goodwill. His department has been struggling for a while, and as his supervisor you suspect some of the problem is him, some is the people he has hired and put in key positions and the quality of people he employs (in this case, players).
Yesterday was his meeting with you to explain what has been going on and what he's going to do to improve. What's your impression of what you heard? Or read?
Mine:
- Kirk gave little thought to the importance of his interview with you on how it relates to his continued employment.
- Kirk is just now beginning to see there are problems with his department (the football program) but fails to fully understand their depth and breadth, and thus how to address them.
- He does not yet appreciate that at least two of the people he has put into critical positions -- Phil Parker and Greg Davis -- are not serving him well and need to be replaced. He only refers to them as "good people" but does not seem to be able to explain exactly how they are contributing to the success of his program and may, in fact, be detrimental to his operation.
- At 59, Kirk seems stuck in business practices that perhaps worked two decades ago but are not as effective in 2015. By all appearances, he has failed to "sharpen the saw," one of the keys to being an effective manager in order to stay current with contemporary business needs and market demands. He also seems to have failed to update his own management style, as a result making him less in tune to the essentials of managing his people (players), whose needs and wants have changed dramatically over the past 20 years.
- Beyond staying in the office more during the off-season to meet with his sub-managers and to review film, reviewing the current duties of some assistants and apparently a planned trip to Green Bay to see the Packers' operation, Kirk appears to have not developed a plan for improvement.
- Kirk does not appear open to suggestions or recommendations on areas for change that would allow him, and his department, to perform at a higher level.