I'm with you and am ok with cupcakes for a number of reasons. I completely agree that cash games are great for smaller schools budgets and needed for their survival. I also agree that while everyone (fans and rivals) calls out scheduling cupcakes 90% of the teams are doing it, so it's not that big of a deal. That said I do have issues with top 5/top 10 teams scheduling multiple cupcakes, or when the cupcakes are scheduled late in the season (Yeah you SEC), but other then that I'm ok with them.
What I'm not ok with is using them to simply fill out a non-conference schedule. If you're scheduling them to see what a young team is capable of. Great. If your scheduling them because you want to see what the depth chart looks like and get give backups some meaningful minutes then do it. However, I have issue with the mentality of using those games as an opportunity to get up big in the first half and then sit on a lead or minimize the playbook I'm not a fan. I see us do it all the time and my blood boils every time we go to our second team offense to simply run draw after draw just to get them game reps. Give the players the opportunity to get meaningful reps and actually show what they're capable of rather then simply taking snaps to milk the clock so you can move on and focus on the next week. You don't have to run the score up, but you can't tell me that Iowa's passing game in the past wouldn't have benefitted from actually throwing the ball downfield in a game day atmosphere rather then simply running draw after draw for 25-30 minutes. It's possible to take your foot off the gas, without pumping the breaks in a manner that is disrespectful to your opponent. And to be honest, if that opponent is taking your money to play them then they're being financially compensated in advance for the beat down and there's no disrespect.