I will never understand the irrational feelings people have for ISU. Over the years they have had football coaches I could not stand, etc., but as an Iowan who wants our state universities supported and attended, I want nothing but success for their athletic programs, same with UNI.
Yes, let's have a perennial 0-12 football program at ISU (the same people would say the same for BB) and see how that over time affects the university and it's other sports and the kids from Iowa that go there to participate.
There's a lot more to be said for beating a good program on a consistent basis.