Agreed on the happy medium. However, it's a results oriented society now. Iowa led 14-7 early in the second quarter vs Minnesota. 4th and goal on the 4 yard line and they run a fake FG play to score a TD to take a 21-7. Great. Iowa maintained the lead the rest of the game.
Iowa leads Nebraska 28-13 late in the 3rd quarter. They try a fake FG at the 3 and fail. Nebraska comes back to tie the game (eventually), but Iowa wins late. If Iowa does get a TD there to make it 35-13, game over. They went for the win there and it didn't work. Hindsight is easy to use here, but I appreciated the shot at ending it there.
As far as playcalling goes (2nd and medium or 3rd and short), it will be interesting to see if the coaches give Stanley a little more freedom. History shows ... maybe, but we will see.