If the fact the Big 12 had split champs didn't put OSU over the hump just the fact it's OSU and not TCU or Baylor did... It really wasn't as tough of a decision to make as they all made it sound like. OSU will bring in way more eye balls and $. That's not debatable. The fact that those 3 are pretty close resume wise just means the "tie" to give the other two the benefit of that doubt even was going to go to OSU. For good bad or ugly that is what it is. Life ain't fair and college football ain't either